Build the message around its real customer purpose.

WhatsApp templates support business-initiated communication and messages outside the customer service window.

Build the message around its real customer purpose.

Choose the correct category.

Match marketing, utility or authentication to the actual customer purpose. Category and content should tell the same story.

Supply examples for variables.

Give each placeholder realistic sample data and keep the surrounding text clear without depending on the variable to explain the message.

Prepare media and buttons.

Use image, video or document headers intentionally and ensure each action button has a useful destination.

Track status before sending.

Use approved templates only, synchronize Meta state and resolve missing media or parameters before a campaign enters the queue.

Continue inside the DripTell workspace.

Create a workspace to follow the guide with your own channels, customer data and team roles.