Begin with the service the patient needs.
A patient may know the symptom or service but not your department structure. Collect the branch, service, preferred time and basic contact details in plain language, then route the enquiry to the people who can give the right operational answer.
Bring WhatsApp, website and social enquiries into one controlled queue
Use forms or conversational intake for the details your team genuinely needs
Keep emergency and clinical advice outside automated service workflows
One customer record
Context ready for the next action
