Define the fields the team will actually use.
Start with identity, source and the details needed for routing or customer service. Avoid collecting fields with no operational purpose.
Contacts connect identity, channels, conversations, lead state, campaigns, groups and integrations.

Start with identity, source and the details needed for routing or customer service. Avoid collecting fields with no operational purpose.
Upload CSV data, map each column, use international phone formats and review rejected rows before sending campaigns.
Organize audiences by customer state, service, source or workflow need, with subscription and block state respected.
Maintain opt-in source, subscription changes and conversation history so teams can make informed communication decisions.
Create a workspace to follow the guide with your own channels, customer data and team roles.