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Free tool · Based on Meta's documentation
Paste your template header, body, footer and buttons. The checker tests them against Meta's published limits and the common rejection reasons Meta lists, such as variables that are out of order or at the very start or end of the body. It shows a live preview with your sample values and builds the JSON you can send to the template API.
Use {{1}}, {{2}} or named variables like {{first_name}}. *Bold*, _italic_ and ~strikethrough~ work in the body.
Buttons 2/10
Button 1 · Website
11/25
Button 2 · Quick reply
15/25
No problems found in the published rules
0 must fix · 0 review risk · 0 tips
Your order is on the way
Hi Sara, good news. Your order DT-4821 left our warehouse today and should arrive by Thursday 14 November.You can track it any time with the button below. Reply to this message if anything looks wrong.Reply STOP to opt out of updates
10:42
{
"name": "order_dispatched",
"language": "en_US",
"category": "UTILITY",
"parameter_format": "positional",
"components": [
{
"type": "HEADER",
"format": "TEXT",
"text": "Your order is on the way"
},
{
"type": "BODY",
"text": "Hi {{1}}, good news. Your order {{2}} left our warehouse today and should arrive by {{3}}.\n\nYou can track it any time with the button below. Reply to this message if anything looks wrong.",
"example": {
"body_text": [
[
"Sara",
"DT-4821",
"Thursday 14 November"
]
]
}
},
{
"type": "FOOTER",
"text": "Reply STOP to opt out of updates"
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "URL",
"text": "Track order",
"url": "https://example.com/track/{{1}}",
"example": [
"DT-4821"
]
},
{
"type": "QUICK_REPLY",
"text": "Talk to support"
}
]
}
]
}Send it to the message_templates endpoint of your WhatsApp Business Account, or recreate the template in WhatsApp Manager.
It takes about a minute. Nothing you enter leaves this page.
Enter a template name and choose the category you plan to submit, Marketing or Utility.
Add the body text with variables such as {{1}} or {{first_name}}, plus an optional header, footer and buttons.
Fill in a realistic sample for every variable. Meta needs these to review the template.
Fix anything marked red, review the amber items, then copy the payload or recreate the template in your WhatsApp manager.
Header text can be up to 60 characters with at most one variable. The body can be up to 1,024 characters. The footer can be up to 60 characters. Each button label can be up to 25 characters, website button URLs up to 2,000 characters with one variable at the end, and phone numbers up to 20 characters.
A template can combine up to 10 buttons, with no more than two website buttons and one phone number button. The checker counts each of these as you type.
Meta lists a handful of formatting mistakes that cause most rejections. Variables with missing or mismatched braces. Variables containing characters like #, $ or %. Variables that are not in sequence, such as {{1}}, {{2}}, {{4}}. Too many variables for the length of the message. A body that starts or ends with a variable.
The last one surprises people. A message like {{1}}, your order has shipped looks fine, but the leading variable is a dangling parameter. Write Hi {{1}}, your order has shipped instead.
Utility templates are for updates about something the customer already asked for, such as an order, booking or account change. Marketing templates are for everything promotional. If a utility template mentions a sale, a discount or a new product, Meta can review it as marketing. The checker flags promotional words in utility templates so you can decide before submitting.
Straight answers, including the limits.
The common formatting reasons Meta lists are mismatched braces, special characters inside variables, variables out of sequence, too many variables for the message length, and a body that starts or ends with a variable. Policy and category issues are the other main group. Paste the template here to find the formatting problems before you resubmit.
The body allows 1,024 characters. Header text and the footer allow 60 characters each, and each button label allows 25 characters.
Up to 10 buttons in total, with at most two website URL buttons and one phone number button.
No. Meta lists a template that starts or ends with a parameter as a common rejection reason. Put at least one word before the first variable and after the last one.
Either works, but not both in one template. Numbered variables look like {{1}}. Named variables look like {{first_name}} and use lowercase letters, numbers and underscores. Named variables are easier for a team to read later.
No. It catches the published formatting problems. Meta still reviews the content, policy and category of every template.
Limits and rules on this page were checked against these official pages on 1 November 2026. Platforms change, so confirm before you rely on a limit.
Add bold, italic, strikethrough, monospace, quotes and lists, preview the result and convert Markdown to WhatsApp format.
Open the toolUpload a CSV or paste a list. Get every number in WhatsApp format with invalid rows, duplicates and landlines flagged.
Open the toolEstimate a monthly WhatsApp Business Platform budget from message volumes, current Meta rates and your DripTell plan.
Open the toolDripTell syncs template status from Meta, checks variables before sending, and lets your team send approved templates from the inbox and from campaigns.
Forever Free plan available for one WhatsApp inbox. No card needed for the trial.